Privacy Policy

Updated 5 February 2022

At Smaart, we want to connect people through transportation and bring communities together. In this privacy policy, we tell you what information we receive from Smaart riders and drivers, and how we use it to connect riders with drivers and continue to improve our services. Below, we explain how you can share with other riders and drivers in the Smaart community as part of our mission to bring people together.Scope of this Privacy Policy


Smaart (“Smaart”, “we,” “our,” and/or “us”) values the privacy of individuals who use our application, websites, and related services (collectively, the “ Smaart Platform ”). This privacy policy (the “Privacy Policy”) explains how we collect, use, and share information from Smaart users (“Users”), comprised of both Smaart riders (“Riders”) and Smaart drivers (including Driver applicants) (“Drivers”). Beyond the Privacy Policy, your use of Smaart is also subject to our Terms of Service (


A. Information You Provide to Us


Account Registration Information: When you sign up for a Smaart account, you give us such as your name, email address, phone number and date of birth. You may choose to share additional info with us for your Rider profile, like your photo or saved addresses (e.g., home or work), and set up other preferences (such as your preferred pronouns).


Driver Information. If you apply to be a Driver, we will collect the information you provide in your application, including your name, email address, phone number, birth date, profile photo, physical address, government identification number (such as social security number), driver’s license information, vehicle information, and car insurance information. We collect the payment information you provide us, including your bank routing numbers, and tax information. Depending on where you want to drive, we may also ask for additional business license or permit information. We may need additional information from you at some point after you become a Driver, including information to confirm your identity (like a photo).


Ratings and Feedback. When you rate and provide feedback about Riders or Drivers, we collect all of the information you provide in your feedback.

Communications. When you contact us or we contact you, we collect any information that you provide, including the contents of the messages or attachments you send us.


B. Information We Collect When You Use the Smaart Platform


Location Information: Smaart is all about connecting Drivers and Riders. To do this, we need to know where you are. When you open Smaart on your mobile device, we receive your location. We may also collect the precise location of your device when the app is running in the foreground or background. If you label certain locations, such as “home” and “work,” we receive that information, too.


Your location information is necessary for things like matching Riders with nearby Drivers, determining drop off and pick up locations, and suggesting destinations based on previous trips. Also, if the need ever arises, our Trust & Safety team may use and share location information to help protect the safety of Smaart Users or a member of the public. In addition to the reasons described above, Drivers’ location information and distance travelled is necessary for calculating charges and insurance for Smaart rides. If you give us permission through your device settings or Smaart app, we may collect your location while the app is off to identify promotions or service updates in your area.


Device Information: Smaart receives information from Users’ devices, including IP address, web browser type, mobile operating system version, phone carrier and manufacturer, application installations, device identifiers, mobile advertising identifiers, push notification tokens, and, if you register with your Facebook account, your Facebook identifier. We collect mobile sensor data from Drivers’ devices (such as speed, direction, height, acceleration or deceleration) to improve location accuracy and analyze usage patterns.


Usage Information: To help us understand how you use the Smaart Platform and to help us improve it, we automatically receive information about your interactions with the Smaart Platform, like the pages or other content you view, your actions within the Smaart app, and the dates and times of your visits.


Call and Text Information: We work with a third party partner to facilitate phone calls and text messages between Riders and Drivers who have been connected for a ride. We receive information about these communications including the date and time of the call or SMS message, the parties’ phone numbers, and the content of any SMS messages. For security purposes, we may also monitor and/or record the contents of phone calls made on the Smaart Platform, such as those between Riders and Drivers. You will be given notice that your call may be recorded, and by proceeding you agree to allow Smaart to monitor and/or record your call.


User Feedback. At Smaart, we want to make sure Users are always enjoying great rides. Riders and Drivers may rate and review each other at the end of every ride. We receive information about ratings and reviews and, as we explain below, give Riders information about Drivers’ ratings and reviews and vice versa.


Address Book Contacts: If you permit Smaart to access the address book on your device through the permission system used by your mobile platform, we may access and store names and contact information from your address book to facilitate invitations and social interactions that you initiate through our Platform and for other purposes described in this privacy policy or at the time of consent or collection.


Information from Cookies and Similar Technologies: We collect information through the use of “cookies”, tracking pixels, and similar technologies to understand how you navigate through the Smaart Platform and interact with Smaart advertisements, to learn what content is popular, and to save your preferences. Cookies are small text files that web servers place on your device; they are designed to store basic information and to help websites and apps recognize your browser. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be accessed every time you use the Smaart Platform. You should consult your web browser(s) to modify your cookie settings. Please note that if you delete or choose not to accept cookies from us, you may be missing out on certain features of the Smaart Platform.


C. Information We Collect from Third Parties


Third Party Services. Third party services provide us with information needed for core aspects of the Smaart Platform, as well as for additional services, programs, loyalty benefits, and promotions that can enhance your Smaart experience. These third party services include background check providers, insurance partners, financial service providers, marketing providers, and other businesses. We obtain the following information about you from these third party services:


Information to make the Smaart Platform safer, like background check information for drivers;

Information about your participation in third party programs that provide things like insurance coverage and financial instruments, such as insurance, payment, transaction, and fraud detection information;

Information to operationalize loyalty and promotional programs, such as information about your use of such programs; and

Information about you provided by specific services, such as demographic and market segment information.

Enterprise Programs. If you use Smaart through your employer or other organization that participates in one of our Smaart Business enterprise programs, we will collect information about you from those parties, such as your name and contact information.


Concierge Service. Sometimes another business or entity may order you a Smaart ride. If an organization has ordered a ride for you using our Concierge service, they will provide us your contact information and the pickup and drop-off location of your ride.


Referral Programs. Friends help friends use the Smaart Platform. If someone refers you to Smaart, we will collect information about you from that referral including your name and contact information.


Other Users and Sources. Other users or public or third-party sources such as law enforcement, insurers, media, or pedestrians may provide us information about you, for example as part of an investigation into an incident or to provide you support.


1. How We Use the Information We Collect

We use the information we collect from all Users to:


Connect Riders with Drivers;

Provide, improve, expand, and promote the Smaart Platform;

Analyze how the Smaart community uses the Smaart Platform;

Communicate with you, either directly or through one of our partners, including for marketing and promotional purposes;

Personalize the Smaart experience for you and your friends and contacts;

Send you text messages and push notifications;

Facilitate transactions and payments;

Provide you with customer support;

Find and prevent fraud; and

Respond to trust and safety issues that may arise, including auto incidents, disputes between Riders and Drivers, and requests from government authorities.

Additionally, we use the information we collect from Drivers for the following purposes related to driving on the Smaart Platform:

Sending emails and text messages to Drivers who have started the driver application process regarding the status of their application;

Determining a Driver’s eligibility to drive for Smaart

Notifying Drivers about ride demand, pricing and service updates; and

Calculating and providing Smaart’s auto insurance policy and analyzing usage patterns for safety and insurance purposes.


How We Share the Information We Collect


2. Sharing Between Smaart Users

Riders and Drivers.


  • Rider information shared with Driver: Upon receiving a ride request, we share with the Driver the Rider’s pickup location, name, profile photo, rating, Rider statistics and information the Rider includes in their Rider profile. Upon pickup and during the ride, we share with the Driver the Rider’s destination and any additional stops the Rider inputs into the Smaart app. Once the ride is finished, we also eventually share the Rider’s rating and feedback with the Driver. (We remove the Rider’s identity associated with ratings and feedback when we share it with Drivers, but a Driver may be able to identify the Rider that provided the rating or feedback.)


  • Driver information shared with Rider: Upon a Driver accepting a requested ride, we will share with the Rider the Driver’s name, profile photo, rating, real-time location, and the vehicle make, model, color, and license plate, as well as other information in the Driver’s Smaart profile, such as information Drivers choose to add (like country flag and why you drive) and Driver.


  • Although we help Riders and Drivers communicate with one another to arrange a pickup, we do not share your actual phone number or other contact information with other users. If you report a lost or found item to us, we will seek to connect you with the relevant Rider or Driver, including sharing actual contact information with your consent.


  • Referral Programs. If you refer someone to the Smaart Platform, we will let them know that you generated the referral. If another user referred you, we may share information about your use of the Smaart Platform with that user. For example, a referral source may receive a bonus when you join the Smaart Platform or complete a certain number of rides and would receive such information.


  • Sharing between Riders and Drivers: Riders and Drivers that have been matched for a ride are able to see basic information about each other, such as names, photo, ratings, and any information they have added to their Profiles. Riders see a Driver’s vehicle information and real-time location as the Driver approaches the pick-up location. Riders’ ratings of Drivers are shared with Drivers on a weekly basis. We de-identify the ratings and feedback, but we can’t rule out that a driver may be able to identify the Rider that provided the rating or feedback.



3. Sharing With Third-Party Service Providers for Business Purposes

  • Depending on whether you’re a Rider or a Driver, Smaart may share the following categories of your personal information for a business purpose to provide you with a variety of the Smaart Platform’s features and services:
  • Personal identifiers, such as your name, address, email address, date of birth, government identification number (such as social security number), driver’s license information, vehicle information, and car insurance information;
  • Financial information, such as bank routing numbers, tax information, and any other payment information you provide us;
  • Commercial information, such as ride information, Driver/Rider statistics and feedback, and Driver/Rider transaction history;
  • Internet or other electronic network activity information, such as your IP address, type of browser, version of operating system, carrier and/or manufacturer, device identifiers, and mobile advertising identifiers; and



4. Location data.

We disclose those categories of personal information to service providers to fulfill the following business purposes:


  • Maintaining and servicing your Smaart account;
  • Processing or fulfilling rides;
  • Providing you customer service;
  • Processing Rider transactions;
  • Processing Driver applications and payments;
  • Verifying the identity of users;
  • Detecting and preventing fraud;
  • Processing insurance claims;
  • Providing Driver loyalty and promotional programs;
  • Providing marketing and advertising services to Smaart;
  • Providing requested emergency services;
  • Providing analytics services to Smaart; and
  • Undertaking internal research to develop the Smaart Platform.


5. How We Use Your Information

We use your personal information to:


  • Provide the Smaart Platform;
  • Maintain the security and safety of the Smaart Platform and its users;
  • Build and maintain the Smaart community;
  • Provide customer support;
  • Improve the Smaart Platform; and
  • Respond to legal proceedings and obligations.
  • Providing the Smaart Platform. We use your personal information to provide an intuitive, useful, efficient, and worthwhile experience on our platform.


To do this, we use your personal information to:


  • Verify your identity and maintain your account, settings, and preferences;
  • Connect you to your rides and track their progress;
  • Calculate prices and process payments;
  • Allow Riders and Drivers to connect regarding their ride and to choose to share their location with others;
  • Communicate with you about your rides and experience;
  • Collect feedback regarding your experience;
  • Facilitate additional services and programs with third parties; and
  • Operate contests, sweepstakes, and other promotions.
  • Maintaining the Security and Safety of the Smaart Platform and its Users. Providing you a secure and safe experience drives our platform, both on the road and on our apps. To do this, we use your personal information to:


  • Authenticate users;
  • Verify that Drivers and their vehicles meet safety requirements;
  • Investigate and resolve incidents, accidents, and insurance claims;
  • Encourage safe driving behavior and avoid unsafe activities;
  • Find and prevent fraud; and
  • Block and remove unsafe or fraudulent users from the Smaart Platform.
  • Building and Maintaining the Smaart Community. Smaart works to be a positive part of the community.


We use your personal information to:


Communicate with you about events, promotions, elections, and campaigns;

Personalize and provide content, experiences, communications, and advertising to promote and grow the Smaart Platform; and

Help facilitate donations you choose to make through the Smaart Platform.

Providing Customer Support. We work hard to provide the best experience possible, including supporting you when you need it.


To do this, we use your personal information to:


Investigate and assist you in resolving questions or issues you have regarding the Smaart Platform; and

Provide you support or respond to you.

Improving the Smaart Platform. We are always working to improve your experience and provide you with new and helpful features. To do this, we use your personal information to:

Perform research, testing, and analysis;

Develop new products, features, partnerships, and services;

Prevent, find, and resolve software or hardware bugs and issues; and

Monitor and improve our operations and processes, including security practices, algorithms, and other modeling.

Responding to Legal Proceedings and Requirements. Sometimes the law, government entities, or other regulatory bodies impose demands and obligations on us with respect to the services we seek to provide. In such a circumstance, we may use your personal information to respond to those demands or obligations.



6. How We Share Your Information

We do not sell your personal information. To make the Smaart Platform work, we may need to share your personal information with other users, third parties, and service providers. This section explains when and why we share your information.


7. Other Sharing:

We may share your information with third parties in the following cases:


While negotiating or in relation to a change of corporate control such as a restructuring, merger or sale of our assets;

If a government authority requests information and we think disclosure is required or appropriate in order to comply with laws, regulations, or a legal process;

With law enforcement officials, government authorities, or third parties if we think doing so is necessary to protect the rights, property, or safety of the Smaart community, Smaart, or the public (you can contact us at for law enforcement policy);

To comply with a legal requirement or process, including but not limited to, civil and criminal subpoenas, court orders or other compulsory disclosures.

If you signed up for a promotion with another User’s referral or promotion code, with your referrer to let them know about your redemption of or qualification for the promotion;

With our insurance partners to help determine and provide relevant coverage in the event of an incident;

To provide information about the use of the Smaart Platform to potential business partners in aggregated or de-identified form that cannot reasonably be used to identify you; and

Whenever you consent to the sharing.


8. All Users

  • Email Subscriptions. You can always unsubscribe from our commercial or promotional emails by clicking unsubscribe in those messages. We will still send you transactional and relational emails about your use of the Smaart Platform.


  • Text Messages. You can opt out of receiving commercial or promotional text messages by texting the word END from the mobile device receiving the messages. You may also opt out of receiving all texts from Smaart (including transactional or relational messages) by texting the word STOPALL from the mobile device receiving the messages. Note that opting out of receiving all texts may impact your use of the Smaart Platform. Drivers can also opt out of driverspecific messages by texting STOP in response to a driver SMS. To re-enable texts, you can text START in response to an unsubscribe confirmation SMS.


  • Push Notifications. You can opt out of receiving push notifications through your device settings. Please note that opting out of receiving push notifications may impact your use of the Smaart Platform (such as receiving a notification that your ride has arrived).


  • Profile Information. You can review and edit certain account information you have chosen to add to your profile by logging in to your account settings and profile.


  • Location Information. You can prevent your device from sharing location information through your device’s system settings. But if you do, this may impact Smaart ability to provide you our full range of features and services.


  • Cookie Tracking. You can modify your cookie settings on your browser, but if you delete or choose not to accept our cookies, you may be missing out on certain features of the Smaart Platform.


  • Do Not Track. Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services that you do not want them to track your online activities. The Smaart Platform does not currently support Do Not Track requests currently.


  • Deleting Your Account. If you would like to delete your Smaart account, please visit our privacy homepage. In some cases, we will be unable to delete your account, such as if there is an issue with your account related to trust, safety, or fraud. When we delete your account, we may retain certain information for legitimate business purposes or to comply with legal or regulatory obligations. For example, we may retain your information to resolve open insurance claims, or we may be obligated to retain your information as part of an open legal claim. When we retain such data, we do so in ways designed to prevent its use for other purposes.


9. Other

Data Security: We are committed to protecting the data of the Smaart community. Even though we take reasonable precautions to protect your data, no security measures can be 100% secure, and we cannot guarantee the security of your data.


10. Children’s Privacy:

Smaart is not directed to children, and we do not knowingly collect personal information from children under 13. If we find out that a child under 13 has given us personal information, we will take steps to delete that information. If you believe that a child under the age of 13 has given us personal information, please contact us at our Help Center.


Changes to Our Privacy Policy: We may make changes to this Privacy Policy from time to time. If we make any material changes, we will let you know through the Smaart Platform, by email, or other communication. We encourage you to read this Privacy Policy periodically to stay up to date about our privacy practices. If you use the Smaart Platform, you are agreeing to this Privacy Policy and any updates we make to it.


Contact Information: Feel free to contact us at any time with any questions or comments about this Privacy Policy, your personal information, our use and sharing practices, or your consent choices by contacting our Help Center (

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